Allen hall public relations - Account Executive
My team and I worked alongside Benefit Corporations for Good to manage their social media and monthly newsletters. My main role is managing the analytics and finding trends for the company. I looked at their weekly posts on Instagram, LinkedIn, and Facebook to see what is doing well and find weekly trends we could incorporate into social media to gain followers. We published blogs educating on what BCFG is and how you can become BCFG certified.
We took over BCFG’s Instagram in October 2023. It gained over 100 followers. We started posting reels which have gained more views and attention on Instagram.
Since taking over BCFG’s LinkedIn, it has gained over 100 followers and a 23.3% growth in reactions to its posts.
BCFG Wrap-up
We looked at social media trends that we can incorporate with the BCFG brand. Like other popular culture companies, BCFG did their own “BCFG Wrap Up” for the year's first two months. This post did exceptionally well on Instagram and got a lot of positive feedback from our partners.
